14WFIE reports this afternoon that the Cromwell Group, which owns and operates seven radio stations in the Owensboro area, will flip one of its three country stations, WLME-102.7 FM, to sports talk beginning Monday.
The new "102.7 The Game" will feature mostly ESPN Radio programming, including “Mike and Mike in the Morning” from 5 to 9 a.m., along with Western Kentucky University sports broadcasts and other programs.
“Preparations are underway to make this format change on Monday, August 29,” said Cromwell station owner Bayard “Bud” Walters. “We are very excited to finally bring a full-time sports station to Kentuckiana.”
There are relatively few all-sports radio stations in the Tri-State area; none of those currently on the air reach Owensboro with a clear signal, so the debut of 102.7 The Game is a first for Kentucky's fourth-largest city.
“Besides a studio renovation, we are negotiating contracts with local talent and contacting advertisers,” explained Lee Wilson, general manager of Cromwell Group's local stations. “In addition to our contract with Western Kentucky University for football and basketball play-by-play, we are currently exploring other live, local, regional and national sports programming to bring to 'The Game.'”
In addition to 102.7 The Game, Cromwell owns and operates WBIO-94.7 FM, WXCM-97.1 FM ("97X"), WTCJ-105.7 FM ("Classic Hits CJ105.7"), WTCJ-1230 AM, WVJS-1420 AM and 100.5 FM, and WKCM-1160 AM.
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