ION introduces multi-tiered ad campaign, new network logo

Network's audience to be portrayed as "IONTHUSIASTS"

Beginning today, ION Television will launch a multi-tiered B2B campaign that introduces the "IONTHUSIASTS," announced Chris Addeo, ION Media Networks' VP of marketing. To coincide with the launch of the campaign, ION will also introduce its new flagship network logo (which can be seen at left) and graphics package under its established "Positively Entertaining" tagline.

The "IONTHUSIASTS" campaign will be targeted to advertisers through a set of media buys across multiple platforms including print, online and out-of-home advertising.

Barker DZP, the New York-based agency that developed the positioning and supporting creative, was chosen by the network because "their campaign truly reflected the attributes of our viewers," said Addeo. "By locking into "IONTHUSIASTS," we found the perfect moniker that fully represents the quality of our audience and their enthusiasm for the ION Television brand."

"ION viewers are highly engaged and unique in their passion for the network's programming," said John Barker, Chief Idea Officer for Barker DZP. "They make an appointment to watch this content live for several hours at a time, which is why "IONTHUSIASTS" is such an appropriate descriptor."

ION Television can be seen on WBNA (Louisville), WIPX (Indianapolis) and WNPX (Nashville), as well as select cable, satellite and IPTV systems.