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Tuesday, January 29, 2013

The official announcement from Mission Broadcasting on WTVW and CW

UPDATE, 11 p.m. — WEHT/WTVW general manager Arika Zink sat down during Eyewitness News In-Depth with Brad Byrd earlier tonight to talk about the CW addition on Local 7.  You can see that video by clicking here.

Mission Broadcasting, the parent company of Local 7 WTVW, has issued its full press release regarding Local 7's addition of the CW affiliation beginning on Thursday.  Below, you will find that announcement in its entirety.
Mission Broadcasting Enters Into CW Affiliation Agreement for Local 7 WTVW in Evansville, Indiana
Tri-State Viewers Reconnect With Their Favorite CW Programming Exclusively on Local 7 WTVW Starting January 31
Mission Broadcasting, Inc. announced today that it entered into a new exclusive affiliation agreement with The CW Television Network for Local 7 WTVW in Evansville, Indiana for which Nexstar Broadcasting Group, Inc. (Nasdaq: NXST) provides services.  In addition to The CW’s popular daily programming and exciting primetime lineup, TriState viewers will also have access to live, interactive content through the Tristatehomepage.com and Tristate on the Go community web portals.

Responding to the interests and needs of the local Tri-State community, Local 7 WTVW will deliver The CW’s popular primetime programming in addition to its existing local news, sports and entertainment offerings which are valued by viewers.  Beginning January 31, Local 7 will air The CW’s primetime programming Monday through Friday from 7 p.m. to 9 p.m. The Vampire Diaries, a fan favorite, will be the first official CW primetime show to debut on WTVW. Immediately following The CW’s lineup, Local 7 Eyewitness News, the community favorite and only primetime hour-long newscast in the TriState, will air at 9:00 p.m. weekdays. Local 7’s Late Night Entertainment series begins at 10:00 p.m. immediately following Eyewitness News, and will feature hit comedy programming including The Simpsons, The Big Bang Theory, and Rules of Engagement. Additionally, Local 7 will air The CW’s The Bill Cunningham Show weekdays from 3 to 4 p.m.

In conjunction with the new CW affiliation agreement and in line with Local 7’s mission to deliver the most relevant, compelling and informative local content that touches the daily lives of viewers and communities throughout the Tri-State, the e-Media team at Tristatehomepage.com is expanding its digital platform with a new, exciting interactive section exclusively for CW fans. The special interactive features will allow CW fans to access unique content for their favorite CW shows and connect with each other via social media such as Facebook and Twitter.

Commenting on the agreement, Mission Broadcasting, Inc. President and COO, Dennis P. Thatcher said, “When Mission acquired WTVW fourteen months ago, we made a commitment to offer TriState viewers the very best local programming, news and information -- and feedback from the community confirms we have delivered on that goal. We are delighted to announce this relationship with CW as we will now also bring local Tri-State viewers what they have been asking for since CW went off the air earlier this month. The CW has a powerhouse lineup of primetime programming including hits such as The Vampire Diaries, Supernatural, Nikita, and The Carrie Diaries, and much more. Our affiliation with CW combined with our station’s Local 7 Eyewitness News and unique community-focused programming allows us to deliver the market’s best mix of great entertainment and information to our viewers.”

Arika Zink, Nexstar Vice President and General Manager added, “The CW’s primetime content perfectly complements WTVW’s existing menu of high-quality local, regional and national programming including Local 7 Eyewitness News, Home Team High School Sports Live (Local 7 Game of the Week), Indiana High School Athletic Playoff/Championship games, University of Kentucky/SEC sports, regional NFL Preseason Football (Saint Louis Rams, Indianapolis Colts, Tennessee Titans), and many other hometown favorites.

“Our Tri-State viewers are directly affected by the events that occur in their communities and neighborhoods.  They rely on Local 7 as their primary resource for the most relevant local news, sports and entertainment programming. WTVW’s new partnership with the CW demonstrates our commitment to provide compelling entertainment, interactivity, and depth tailored to the needs and interests of local viewers as well as offer a range of superior, effective marketing solutions for our advertisers.”

Elizabeth Tumulty, Executive Vice President, Distribution, for the CW Television Network said, “We are thrilled to partner with WTVW Local 7 and look forward to bringing CW’s popular primetime programming back to the Tri-State region. Mission Broadcasting and Local 7 have a proven track record for providing local viewers with outstanding local news and programming as well as unparalleled community service. We are confident that their strong local presence and interactive web-platform will strengthen CW’s footprint in the Tri-State market.”

The complete CW suite of primetime programming will be featured on WTVW including: The Carrie Diaries, 90210, Hart of Dixie, Arrow, Supernatural, The Vampire Diaries, Beauty and the Beast, Nikita and America’s Next Top Model.  Additionally, Local 7 will continue to deliver the Tri-State’s favorite local, regional, and national sports and community programming as well as Eyewitness News at 7 a.m., noon, 6:30 p.m. and 9 p.m.

Tri-State viewers can look forward to the primetime launch of “Simpsons Saturdays” which will begin after the current High School and College basketball seasons. Local 7 WTVW Sunday favorites such as Oakland City Academic Challenge, My Hometown, The Big Bang Theory, and Rules of Engagement will also continue to air as currently scheduled.

For more information and a complete listing of the new programming lineup go to Tristatehomepage.com.

7 comments:

Chris said...

Do you know if WTVW will carry CW's Saturday Morning programming? And will CW programming be in HD?

Anonymous said...

Will CW be in hd? Will there be Saturday morning programming?

Jacob Newkirk said...

CW programming is in HD. As for Saturday morning programming, I don't yet know what they will do. CW does have the Vortexx block (more info here: http://www.myvortexx.com/) but WTVW hasn't said if that will be on their air. I have a feeling it will be.

Chris said...

Just asking because I know there are certain affiliates that don't air it because they already have e/i mandated hours elsewhere, or end before the final hour because of sports.

Jacob Newkirk said...

As soon as the TV guides are updated, we'll know for sure. I'll also touch base with the station and see if they can tell me.

Jacob Newkirk said...

Here's the official answer from WEHT/WTVW general manager Arika Zink:

"We plan to start airing the CW Saturday kids programming the week of April 1. That gives us the opportunity to promote the children’s television programming change."

Chris said...

Well that's a tad disappointing. But thanks anyway.