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Wednesday, August 24, 2011

Despite rumors of termination, WDRB renews affiliation with Fox and Business First of Louisville report this afternoon that Louisville TV station WDRB (Ch. 41) has renewed its affiliation with Fox.

The agreement, which was reached following lengthy negotiations between the station and the network, should put to rest rumors which had been swirling about WDRB's future since May.  That's when Fox announced that Nexstar's WTVW here in the Tri-State and Block Communications' KTRV in Boise, Idaho, were losing their Fox affiliations.

WDRB, which is also owned by Block, may have unintentionally stoked some of those rumors by rebranding itself recently as WDRB and its newscasts as WDRB News, dropping the longstanding Fox 41 moniker it had used for many years.

However, in a statement released today, WDRB says that a new deal is in place "for the foreseeable future," and Fox watchers in the Louisville market as well as many eastern Tri-State viewers who do not receive WEVV's Fox44 will still have a Fox programming choice to turn to.

You can read the entire statement after the jump.

WDRB-TV today announced the renewal of its network affiliation contract with the Fox network, assuring area viewers that the station will continue to be Louisville’s source for popular programs such as “American Idol,” “Glee” and “House,” as well as major sports franchises including NFL football, NASCAR and Major League Baseball, for the foreseeable future.
“We’re extremely happy we were able to reach this agreement with Fox and I believe the network is equally pleased,” said Bill Lamb, WDRB President and General Manager. “WDRB has been one of Fox’s strongest affiliates since we began our relationship when the network launched in 1986, and the partnership has been very beneficial to both parties for a quarter of a century. We look forward to continuing to bring Fox’s quality lineup of programs to Louisville viewers for many years to come.”
 █ Special thanks to Rick Redding of for his help with information for this story.

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